I would say that from all the style brushes I've purchased throughout my lifetime, this one is by far my favorite. It is sooo easy to use- especially in the mornings when getting ready takes some time. I have a good amount of long hair, which gets really tangled and this brush really does the trick!
I bought the brush as a gift for my sister, since she goes to school early, she needed a brush to help save time. She tells me it is great at detangling and frizz. When she has more time and she goes through her hair with the iron the result is amazing with very smooth hair. Loves it!
Honestly, I was skeptical of ionic hair brushes; probably because I'm bald. According to my wife, this brush "works perfectly" and fits neatly in her bag. Now she can de-static her hair any time.
It definitely works. Have bad fly-aways and this hairbrush makes almost all go away without hair spray or gel.
It makes hair shiny and smooth.